Essay on Case Study - 631 Words

1. How do frog’s activities affect its ability to (a) maximize the fit with customer needs, (b) minimize development cycle time, and (c) control development costs? a) As many products fail to produce an economic return because they do not fulfill customer requirements, involving customers in development process affect its ability to maximize the fit with customer needs. It can help a firm ensure that its new products match customer expectations. The customer is often the one most able to identify the maximum performance capabilities and minimum service requirements of a new product. Therefore, including the customer in the actual development team can help firm focus its development efforts on projects that better fit customer needs.†¦show more content†¦The Company is known for creating products with an aesthetic appeal that evokes an emotional response in the consumer and quot. The above statement indicates that, most of the designs of the company focuses on daily product or consumer product and not any custom, specific product such as medicine. On the other hand, the strategies used by company do not suit for customers who do not know what they want. In this case, creating ideas from questionnaires does not always guarantee a great success for a product. While the companys approach give a life for emotions and discard the experimental analysis, which can be risky of not taking any statistical probabilities into account. As these results will indicate the market performance and the chances of the product to get succeeded or fail. 5. Would frog’s approach to product development be effective in a firm that primarily manufactured, marketed, and distributed its own products? Frogs approach would be effective in firm such as primarily manufactured, marketed, and distributed its own products. According to frog process, it is organized into three phases including Discover, Design and Deliver. Firstly, the discover analysis as becomes insight, through design research, market, technology, and strategic analysis, frog design team member gain insight into a company’s brand, customers, existing assets, and key marketShow MoreRelatedCase Studies : A Case Study Approach Essay1157 Words   |  5 PagesA case study is a specific instance that is frequently designed to illustrate a more general principle (Nisbet and Watt, 1984). Hitchock and Hughes (1995) further suggest that the case study approach is particularly valuable when the researcher has little control over evens. Case studies strives to portray †˜what it like’ to be a particular situation, to catch up reality and ‘thick description’ (Geertz, 1973) of participants’ lives experiences of, thoughts about and feelings for a situation. 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